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Portfolio





Here is a representative sampling of my writing.



White Paper—Wily Technology



I interviewed system architects from several enterprises and wrote this white paper for Wily Technology. The paper was published as a supplement to a prestigious IT publication and on the Wily Technology website.



Customer Brief—Sanctum



I interviewed the featured client and wrote the text for this success story about how Montgomery County, Ohio harnessed technologies from Sanctum to safeguard the privacy and confidentiality of online information.



Print Ad—MHN (Managed Health Network)



I conceptualized, copywrote, and guided the graphic designers in the production of this print ad for a leading national provider of managed behavioral health care and Employee Assistance Programs (EAPs).


The ad received an award for "best overall advertisement message" from Employee Benefit News, a leading trade publication serving employee benefits decision makers. The ad was cited for having the highest "stopping power" among all full-page color ads, including those of competitors whose advertising budgets were five times higher.



Customer Success Story—IBM



I interviewed the featured client and wrote the text for this success story about how IBM leveraged its own integrated, Web-based repository and on-demand ordering system for high-resolution product images, achieving over $600K in annual savings.



Brochure—Domestic Violence Employer Guide



I conceptualized, researched, and wrote the text for this fold-out brochure (displayed here in single-page format), which highlights for employers the devastating impact of domestic violence on the workplace. I conducted independent research, interviewed subject matter experts, wrote all of the copy, coordinated legal and clinical review and provided creative input to the graphic designer. The brochure served as the keystone collateral item in the launch campaign for MHN's Domestic Violence product, which the company delivered in the framework of National Domestic Violence Awareness Month.



Avi Jacobson, Communications Specialist & Performing Artist

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