I conceptualized, copywrote, and guided the graphic designers in the
production of this print ad for a leading national provider of managed
behavioral health care and Employee Assistance Programs (EAPs).
The ad received an award for "best overall advertisement message"
from Employee Benefit News, a leading trade publication serving
employee benefits decision makers. The ad was cited for having the
highest "stopping power" among all full-page color ads, including those
of competitors whose advertising budgets were five times higher.