Avi Jacobson, Communications Specialist
Here is a sampling of my recent work:
Flash Presentation—IBM eServers
I designed the conceptual structure and flow and wrote the copy for this
Flash presentation, which showcases the benefits of IBM eServers for
large enterprises.
Customer Brief—Sanctum
I interviewed the featured client and wrote the text for this success story
about how Montgomery County, Ohio harnessed technologies from
Sanctum to safeguard the privacy and confidentiality of online
White Paper—Wily Technology
I interviewed system architects from several enterprises and wrote this
white paper for Wily Technology. The paper was published as a
supplement to a prestigious IT publication and on the Wily Technology
Flash Presentation—IBM Information Management
I adapted a customer brief I had written for IBM, to forge the text for this
dynamic Flash presentation. (Link shows stills captured from original
Associate Spotlight—Health Net, Inc.
I interviewed the featured associate and wrote the text for this associate
spotlight feature. The story appeared on the intranet of Health Net, a
9,000-employee organization that is among the nation's largest publicly
traded managed health care companies.
Print Ad—MHN (Managed Health Network)
I conceptualized, copywrote, and guided the graphic designers in the
production of this print ad for a leading national provider of managed
behavioral health care and Employee Assistance Programs (EAPs).
The ad received an award for "best overall advertisement message"
from Employee Benefit News, a leading trade publication serving
employee benefits decision makers. The ad was cited for having the
highest "stopping power" among all full-page color ads, including those
of competitors whose advertising budgets were five times higher.
Brochure—Domestic Violence Employer Guide
I conceptualized, researched, and wrote the text for this brochure,
which highlights for employers the devastating impact of domestic
violence on the workplace. I conducted independent research,
interviewed subject matter experts, wrote all of the copy, coordinated
legal and clinical review and provided creative input to the graphic
designer. The brochure served as the keystone collateral item in the
launch campaign for MHN's Domestic Violence product, which the
company delivered in the framework of National Domestic Violence
Awareness Month.